Content Locking

Offer Walls
Virtual Currency
Content locking functions like a bridge toll. Before you can gain access to what’s on the other side of the bridge, you have to pay a toll. Once the toll is collected, you gain access to the areas on the other side of the bridge. Content locking allows you to essentially add a “toll booth” to your content (article, song, file, video, app etc.) and collect a “toll” once a user decides to access that content. This “toll” comes in the form of a user completing a specified action, such as completing an advertiser sponsored offer. Once the action is completed, the user is granted access to the content through a tool called a content gateway, and you then receive a commission. Content locking offers are often of no-cost to the user and of high converting formats, such as email submits and free installs.

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Source from: http://www.ianfernando.com/2013/introduction-to-content-locking-the-basics/