Offer Walls

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Offer Walls

 

Essentially, an offer wall is a page that appears within your app that offers users rewards or different incentives in exchange for spending money (or completing some action that you specify.) For example, offer walls can award users in-game currency or extra “lives” in exchange for downloading another app you have created or watching an advertisement about a product you sell. Offer walls essentially create a win-win advertising situation for users because they can either choose to spend money or time digesting you advertising and be rewarded for it, or simply ignore your ad and continue with their experience. Offer walls are particularly effective and convenient because the advertising comes right to the user, usually in the form of a landing page, and they don’t have to go out of their way to click a banner or separate advertisement.

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Source from: http://mobilefomo.com/2013/12/offer-walls/